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Welcome
We specialize in designing creative strategies & launching brand products that act as catalysts for consumer empowerment.
Every project is a canvas, and we paint with innovation, seamlessly blending the realms of creativity, technology, and consultancy.
About Us
Logo & Brand Redesign
The Client:
Black Wall Street Chamber of Commerce approached us to undertake a comprehensive brand redesign and identity project.
The Challenge:
The primary challenge presented to Every Human was to develop a new brand identity that would resonate with the Chamber's target audience while honoring its historical significance. Additionally, the project included the creation of a new website and development of marketing materials for the Chamber's relaunch.
Our Method:
Every Human adopted a comprehensive approach to address the multifaceted challenges presented by the project. The consultancy conducted extensive research into the historical significance of the Black Wall Street, ensuring that the new brand identity paid homage to its legacy while also resonating with modern audiences. Collaborating closely with the Chamber's stakeholders, Every Human developed a brand strategy that encapsulated the organization's values and vision for the future.
Simultaneously, Every Human leveraged its expertise in digital marketing and design to create a visually stunning website that not only showcased the Chamber's offerings but also provided a seamless user experience. The consultancy also produced a range of marketing materials, including brochures, flyers, and social media assets, to support the Chamber's relaunch and promotional efforts.
The Results:
The culmination of Every Human's efforts was the successful launch of the Black Wall Street Chamber of Commerce's rebranded identity and website, accompanied by a compelling marketing campaign. The Chamber's new brand image received widespread acclaim for its ability to balance historical reverence with contemporary appeal, effectively positioning the organization as a beacon of empowerment and innovation within the community.
Black Wall Street Chamber of Commerce approached us to undertake a comprehensive brand redesign and identity project.
The Challenge:
The primary challenge presented to Every Human was to develop a new brand identity that would resonate with the Chamber's target audience while honoring its historical significance. Additionally, the project included the creation of a new website and development of marketing materials for the Chamber's relaunch.
Our Method:
Every Human adopted a comprehensive approach to address the multifaceted challenges presented by the project. The consultancy conducted extensive research into the historical significance of the Black Wall Street, ensuring that the new brand identity paid homage to its legacy while also resonating with modern audiences. Collaborating closely with the Chamber's stakeholders, Every Human developed a brand strategy that encapsulated the organization's values and vision for the future.
Simultaneously, Every Human leveraged its expertise in digital marketing and design to create a visually stunning website that not only showcased the Chamber's offerings but also provided a seamless user experience. The consultancy also produced a range of marketing materials, including brochures, flyers, and social media assets, to support the Chamber's relaunch and promotional efforts.
The Results:
The culmination of Every Human's efforts was the successful launch of the Black Wall Street Chamber of Commerce's rebranded identity and website, accompanied by a compelling marketing campaign. The Chamber's new brand image received widespread acclaim for its ability to balance historical reverence with contemporary appeal, effectively positioning the organization as a beacon of empowerment and innovation within the community.
TikTok Campaign
The Client:
With AT&T as an official brand sponsor, and in partnership with nationally acclaimed agency, Whaler, we collaborated with 20 influencers to bring a first-of-its-kind video campaign to life.
The Challenge:
We were charged with the task of directing 8 short-form videos. The concept was provided by the client for AT&T’s “The Crib Around the Corner” Black creator house, with the intent to foster engagement with their Gen Z audience on Tiktok.
Our Method:
We conducted one 8 hr day of production with 20 influencers, where we directed the short-form content with a crew of 50+ people.
The Results:
The Crib Around the Corner ‘Crib Games’ debuted as an 8-episode TikTok series in August 2021 and has garnered over 12M+ views and counting.
With AT&T as an official brand sponsor, and in partnership with nationally acclaimed agency, Whaler, we collaborated with 20 influencers to bring a first-of-its-kind video campaign to life.
The Challenge:
We were charged with the task of directing 8 short-form videos. The concept was provided by the client for AT&T’s “The Crib Around the Corner” Black creator house, with the intent to foster engagement with their Gen Z audience on Tiktok.
Our Method:
We conducted one 8 hr day of production with 20 influencers, where we directed the short-form content with a crew of 50+ people.
The Results:
The Crib Around the Corner ‘Crib Games’ debuted as an 8-episode TikTok series in August 2021 and has garnered over 12M+ views and counting.
Social Impact Campaign
The Client:
Financial technology company, Chime, is reimagining online banking and finance management, while intentionally supporting the communities it serves.
The Challenge:
Because many Chime users face systemic challenges, the Chime in for Changemakers initiative was created to highlight innovative organizations championing financial empowerment. Chime held a community basketball tournament in partnership with My Block My Hood My City, as a means of giving back to and celebrating the program. We collaborated with our partner staffing platform, CLLCTVE, to source talent to capture the event and the featured changemaker’s impact stories.
Our Method:
We utilized CLLCTVE’s unique sourcing algorithm to scan creative freelancers in the Chicago area, secure potential matches and connect selected prospects to the client.
The Results:
We facilitated comprehensive video coverage of the event and participants. The footage was edited, formatted and distributed across multiple social media platforms.
Financial technology company, Chime, is reimagining online banking and finance management, while intentionally supporting the communities it serves.
The Challenge:
Because many Chime users face systemic challenges, the Chime in for Changemakers initiative was created to highlight innovative organizations championing financial empowerment. Chime held a community basketball tournament in partnership with My Block My Hood My City, as a means of giving back to and celebrating the program. We collaborated with our partner staffing platform, CLLCTVE, to source talent to capture the event and the featured changemaker’s impact stories.
Our Method:
We utilized CLLCTVE’s unique sourcing algorithm to scan creative freelancers in the Chicago area, secure potential matches and connect selected prospects to the client.
The Results:
We facilitated comprehensive video coverage of the event and participants. The footage was edited, formatted and distributed across multiple social media platforms.
Strategic Planning Workshops
The Client:
The Tulsa Renewable Business Alliance is a network comprised of local renewable energy leaders, founded to encourage collaboration, programming and awareness about the economic impact renewable energy has on the city.
The Challenge:
We were invited to lead and facilitate a strategic planning workshop with the President, founding board members and officers, to guide 2023 programming initiatives.
Our Method:
As a means of creating purposeful direction for the organization, we facilitated pre-workshop discovery through research interviews and survey responses, then thoughtfully curated the curriculum and schedule for this half-day workshop to reflect their mission, values and goals. Following the session, we met with TRBA team members to support implementation of the co-created strategic plan.
The Results:
We successfully conducted a strategic planning workshop and created a new programming direction through substantial engagement and significant takeaways. We were able to generate a unified understanding of the types of internal programs and initiatives that align with the organization’s vision and how and when to jump-start them.
The Tulsa Renewable Business Alliance is a network comprised of local renewable energy leaders, founded to encourage collaboration, programming and awareness about the economic impact renewable energy has on the city.
The Challenge:
We were invited to lead and facilitate a strategic planning workshop with the President, founding board members and officers, to guide 2023 programming initiatives.
Our Method:
As a means of creating purposeful direction for the organization, we facilitated pre-workshop discovery through research interviews and survey responses, then thoughtfully curated the curriculum and schedule for this half-day workshop to reflect their mission, values and goals. Following the session, we met with TRBA team members to support implementation of the co-created strategic plan.
The Results:
We successfully conducted a strategic planning workshop and created a new programming direction through substantial engagement and significant takeaways. We were able to generate a unified understanding of the types of internal programs and initiatives that align with the organization’s vision and how and when to jump-start them.
Docu Series Crew Sourcing
The Client: OWN Network, Rebuilding Black Wall Street Docuseries
The Challenge: As a network committed to delivering impactful content, OWN aimed to produce a docuseries that honored the legacy of Black Wall Street by sourcing Black production assistants. The problem, however, is they weren’t connected to any locally in Tulsa.
Our Method: Leveraging CLLCTVE's advanced software, we efficiently identified and onboarded high-quality prospects for the Rebuilding Black Wall Street Docuseries. The platform's capabilities streamlined the process, ensuring the selection of competent production assistants.
The Results: In under two weeks, 3 local freelancers were successfully hired onto the show, contributing to the smooth production of the docuseries and supporting the mission of rebuilding Black Wall Street.
The Challenge: As a network committed to delivering impactful content, OWN aimed to produce a docuseries that honored the legacy of Black Wall Street by sourcing Black production assistants. The problem, however, is they weren’t connected to any locally in Tulsa.
Our Method: Leveraging CLLCTVE's advanced software, we efficiently identified and onboarded high-quality prospects for the Rebuilding Black Wall Street Docuseries. The platform's capabilities streamlined the process, ensuring the selection of competent production assistants.
The Results: In under two weeks, 3 local freelancers were successfully hired onto the show, contributing to the smooth production of the docuseries and supporting the mission of rebuilding Black Wall Street.
Brand Identity
The Client:
Power Flower Exotics is a new Black-owned craft cannabis company rooted in cultivating an inclusive and equitable cannabis culture.
The Challenge:
Power Flower looked to us to create the company's visual identity, along with creating the brand assets and co-branded visuals for each of the sub-brands within the organization’s portfolio of product collaborations.
Our Method:
We developed the core branding elements for Power Flower based on the brand’s mission to empower the next generation of cannabis consumers. Through various iterations of the logo, mood boards and client/customer discovery, we harnessed the designs for final concepts.
The Results:
We curated a cohesive brand guide, complete with custom logo, color palette and imagery to match the company’s both vibrant and intentional identity. These assets were used to officially launch the brand and subbrands’ to visually distinguish the emerging company online.
Power Flower Exotics is a new Black-owned craft cannabis company rooted in cultivating an inclusive and equitable cannabis culture.
The Challenge:
Power Flower looked to us to create the company's visual identity, along with creating the brand assets and co-branded visuals for each of the sub-brands within the organization’s portfolio of product collaborations.
Our Method:
We developed the core branding elements for Power Flower based on the brand’s mission to empower the next generation of cannabis consumers. Through various iterations of the logo, mood boards and client/customer discovery, we harnessed the designs for final concepts.
The Results:
We curated a cohesive brand guide, complete with custom logo, color palette and imagery to match the company’s both vibrant and intentional identity. These assets were used to officially launch the brand and subbrands’ to visually distinguish the emerging company online.
Brand Design & Product Strategy
The Client: CLLCTVE is a portfolio platform that operates as a staffing service connecting freelance talent to brands seeking creative talent for paid opportunities.
The Challenge: Develop the visual identity and branding elements to launch the platform.
Our Method: We undertook the task of crafting CLLCTVE's visual identity and brand assets. Through a meticulous process of design iterations and client collaboration, we harnessed the essence of CLLCTVE's mission to connect creative talent with brands. The development included logo design, color palette selection, and overall visual theme.
The Results: Our efforts culminated in a cohesive and visually distinct brand identity for CLLCTVE. The platform now boasts a recognizable and professional image, setting the stage for a successful launch and establishing a strong digital presence for 3,000+ members.
The Challenge: Develop the visual identity and branding elements to launch the platform.
Our Method: We undertook the task of crafting CLLCTVE's visual identity and brand assets. Through a meticulous process of design iterations and client collaboration, we harnessed the essence of CLLCTVE's mission to connect creative talent with brands. The development included logo design, color palette selection, and overall visual theme.
The Results: Our efforts culminated in a cohesive and visually distinct brand identity for CLLCTVE. The platform now boasts a recognizable and professional image, setting the stage for a successful launch and establishing a strong digital presence for 3,000+ members.
Social Influencer Campaign
The Client: Northwestern Mutual provides financial planning, investment advisory and trust services, and is a federal savings bank.
The Challenge: Create a social media influencer post addressing the racial wealth gap and highlighting Northwestern Mutual's initiatives.
Our Method: We took charge of the entire content creation process, from scriptwriting to video direction, editing, and social media copy. By collaborating with an influencer, we crafted a compelling narrative that communicated the national impacts of the racial wealth gap and showcased Northwestern Mutual's commitment to solving this critical issue.
The Results: The influencer post garnered 4,000 video views and reached 2,200 people, effectively spreading awareness about the racial wealth gap and Northwestern Mutual's initiatives.
The Challenge: Create a social media influencer post addressing the racial wealth gap and highlighting Northwestern Mutual's initiatives.
Our Method: We took charge of the entire content creation process, from scriptwriting to video direction, editing, and social media copy. By collaborating with an influencer, we crafted a compelling narrative that communicated the national impacts of the racial wealth gap and showcased Northwestern Mutual's commitment to solving this critical issue.
The Results: The influencer post garnered 4,000 video views and reached 2,200 people, effectively spreading awareness about the racial wealth gap and Northwestern Mutual's initiatives.
Hosting & Social Commentary
The Client:
As a means to combat ‘the digital divide’ issue in America, AT&T launched the Bridge to Possibilities: Closing the Digital Divide Together campaign to drive awareness and increase opportunities for access to 5G internet.
The Challenge:
This endeavor required traveling across the nation to 8+ different under-resourced neighborhoods to host the campaign, while creatively producing social media content that promotes for closing the divide.
Our Method:
With Every Human’s Kelsey Davis as the host of this campaign, we worked collaboratively to produce the social media content for our influencer responsibilities. We wrote the copy for the captions and shot b-roll for Instagram stories while executing this 8-month long campaign.
The Results:
This campaign reached over 10.7M views with a 51.3% engagement rate, setting internal records for AT&T’s social media engagement efforts. The campaign's narrative influenced discussions around digital inclusion, contributing to policy conversations aimed at addressing the broader issue of the digital divide.
As a means to combat ‘the digital divide’ issue in America, AT&T launched the Bridge to Possibilities: Closing the Digital Divide Together campaign to drive awareness and increase opportunities for access to 5G internet.
The Challenge:
This endeavor required traveling across the nation to 8+ different under-resourced neighborhoods to host the campaign, while creatively producing social media content that promotes for closing the divide.
Our Method:
With Every Human’s Kelsey Davis as the host of this campaign, we worked collaboratively to produce the social media content for our influencer responsibilities. We wrote the copy for the captions and shot b-roll for Instagram stories while executing this 8-month long campaign.
The Results:
This campaign reached over 10.7M views with a 51.3% engagement rate, setting internal records for AT&T’s social media engagement efforts. The campaign's narrative influenced discussions around digital inclusion, contributing to policy conversations aimed at addressing the broader issue of the digital divide.
Social Media & Brand Strategy
The Client:
ONYX is a wellness company modernizing the reproductive health journey for menstruators with stigma-free education and functional products.
The Challenge:
ONYX looked to us to build and deploy a comprehensive social media strategy, execute content creation and foster the growth of its online community by increasing engagement.
Our Method:
We developed the reproductive wellness brand’s digital presence through using strategic content pillars to coincide with the sharable designed content, as a means of encouraging digital community growth.
The Results:
We were able to seamlessly hone the brand’s tone and overall feel to compliment the unique nature of its niche. Through educational and relatable content, ONYX sustained steady, organic brand awareness and online engagement across multiple platforms.
ONYX is a wellness company modernizing the reproductive health journey for menstruators with stigma-free education and functional products.
The Challenge:
ONYX looked to us to build and deploy a comprehensive social media strategy, execute content creation and foster the growth of its online community by increasing engagement.
Our Method:
We developed the reproductive wellness brand’s digital presence through using strategic content pillars to coincide with the sharable designed content, as a means of encouraging digital community growth.
The Results:
We were able to seamlessly hone the brand’s tone and overall feel to compliment the unique nature of its niche. Through educational and relatable content, ONYX sustained steady, organic brand awareness and online engagement across multiple platforms.
Strategic Workshops
The Client:
Tulsa Regional Tourism is northeast Oklahoma’s premier accredited destination marketing organization. Housed at the Tulsa Regional Chamber, it includes Visit Tulsa (leisure travel), the Tulsa Convention and Visitors Bureau (hobby & professional events); the Tulsa Sports Commission (pro & amateur sports events) and the Tulsa Office of Film, Music, Arts & Culture (accredited film commission & support for Tulsa’s creative industries).
The Challenge:
We were tasked to develop curriculum and conduct session presentations for two keynote workshops at the Oklahoma Lt. Governor’s Tourism Summit at the Cox Business Convention Center, hosted by Tulsa Regional Tourism. One workshop’s aim was to focus on “understanding community shared value” and the other’s was to focus on “creating standard operating procedures”.
Our Method:
Working alongside the Vice President of Experience and Events, we curated the educational content in a two-week time frame and then led both sessions for tourism professionals from around the state of Oklahoma.
The Results:
100+ tourism professionals, primarily marketers, participated in a 2-hour interactive workshop series dedicated to helping them grow their local tourism teams in their respective regions.
Tulsa Regional Tourism is northeast Oklahoma’s premier accredited destination marketing organization. Housed at the Tulsa Regional Chamber, it includes Visit Tulsa (leisure travel), the Tulsa Convention and Visitors Bureau (hobby & professional events); the Tulsa Sports Commission (pro & amateur sports events) and the Tulsa Office of Film, Music, Arts & Culture (accredited film commission & support for Tulsa’s creative industries).
The Challenge:
We were tasked to develop curriculum and conduct session presentations for two keynote workshops at the Oklahoma Lt. Governor’s Tourism Summit at the Cox Business Convention Center, hosted by Tulsa Regional Tourism. One workshop’s aim was to focus on “understanding community shared value” and the other’s was to focus on “creating standard operating procedures”.
Our Method:
Working alongside the Vice President of Experience and Events, we curated the educational content in a two-week time frame and then led both sessions for tourism professionals from around the state of Oklahoma.
The Results:
100+ tourism professionals, primarily marketers, participated in a 2-hour interactive workshop series dedicated to helping them grow their local tourism teams in their respective regions.
Video Commercial Campaign
The Client: Tulsa Remote is a remote-workers incentive program building and fostering a thriving community in Tulsa. They offer resources to help newcomers thrive, an active and supportive community, and $10,000 to help make Tulsa a new home.
The Challenge: Create a 30-sec video ad to recruit more Black remote workers inspired by Black Wall Street's legacy to consider relocating to Tulsa.
Our Method: In a tight 2-week timeline, we executed pre-production, production, and post-production for a compelling commercial. Collaborating with a crew of 6 creators and casting 10+ Tulsa residents, we created a video aligning with Tulsa Remote's Juneteenth campaign. The ad aimed to attract remote workers, emphasizing the inspiration drawn from Black Wall Street.
The Results: Tulsa Remote invested thousands in paid advertising spend to reach hundreds of thousands of readers of the Black Wall Street Times, ultimately serving as its premiere marketing campaign in 2023 targeting Black Americans who work remotely to reconsider relocating to Tulsa.
The Challenge: Create a 30-sec video ad to recruit more Black remote workers inspired by Black Wall Street's legacy to consider relocating to Tulsa.
Our Method: In a tight 2-week timeline, we executed pre-production, production, and post-production for a compelling commercial. Collaborating with a crew of 6 creators and casting 10+ Tulsa residents, we created a video aligning with Tulsa Remote's Juneteenth campaign. The ad aimed to attract remote workers, emphasizing the inspiration drawn from Black Wall Street.
The Results: Tulsa Remote invested thousands in paid advertising spend to reach hundreds of thousands of readers of the Black Wall Street Times, ultimately serving as its premiere marketing campaign in 2023 targeting Black Americans who work remotely to reconsider relocating to Tulsa.
Every Human offers a range of services, including innovation strategy, digital transformations, brand identity design, content development, social media strategy, and more.
Our consultants also provide exclusive workshops, masterclasses, and strategic advisory services, fostering creativity and innovation within organizations.
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